Cricket Communications, a leading provider of wireless services, is offering its year old mobile music service, Muve Music, at South by Southwest (SXSW) 2012, allowing music fans access to their favorite artists and introducing them to new ones. It was announced today, March 12.
The music service that is included in a Cricket wireless rate plan has had a banner inaugural year, surpassing 500,000 customers in less than 12 months. Muve Music is now the second-largest digital music subscription service in the U.S., the company claims.
Meanwhile, PepsiCo is creating rich experiences for attendees at SXSW (March 9 – 18), across digital, music and film. In its fourth year at SXSW, PepsiCo and four of its “billion-dollar” brands will be onsite, including a first-time appearance by Doritos and engaging activations from Pepsi, Mountain Dew and Brisk. (Read: PepsiCo Asks You to Imagine the Future of Digital)
“We’re excited to be at SXSW sharing the Muve Music story with this incredible community of musicians and fans,” said John Bolton, senior director of Product for Muve Music. “The Muve Music service is really unique because it benefits everyone involved in the ecosystem. It’s a win win – for artists, labels, publishers, and most importantly, customers love it.”
In its first year, according to Cricket, customers are deeply engaged with Muve Music. They are listening to more than 40 hours of music per month. And, since Muve Music’s launch in January 2011, customers have downloaded more than 500 million songs and listened to nearly 300 songs per month clearly illustrating the power of mobile music consumption, the company says.
Muve Music is available on the Samsung Vitality, Huawei Ascend II, and ZTE Score smartphones as well as the ZTE Chorus, and Samsung Suede feature phones at Cricket company-owned stores and online at www.mycricket.com, as well as through select partner retail outlets.
Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly.
With the ever-growing Muve Music song catalog, customers can choose from millions of songs featuring the hottest artists from thousands of record labels, which are distributed through Universal Music Group, Warner Music Group, Sony Music Entertainment, EMI Music and global rights agency Merlin, as well as independents IODA and INgrooves, informs the company.
Cricket offers wireless voice and mobile data services over all-digital 4G (LTE) and 3G CDMA wireless networks.