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College Colors Day Spirit Cup Competition on Facebook

To celebrate the excitement and energy surrounding the kickoff of the 2013 college football season, Collegiate Licensing Company, LLC (CLC), an affiliate of IMG College, and NCAA Football have announced the launch of the second annual College Colors Day Spirit Cup competition.

The Facebook-based rivalry competition, which includes 165 participating colleges and universities and is an element of this year’s College Colors Day celebration, kicked off August 12 and runs through August 29. Fans are encouraged to pledge each day and can monitor national, as well as conference rankings.

“We encourage all fans to pledge and spread the word with fellow fans to ensure their favorite school is crowned the winner of the College Colors Day Spirit Cup,” said Catherine Gammon, senior VP of Brand Development, Collegiate Licensing Company, LLC.

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The winning institution will be crowned winner of the College Colors Day Spirit Cup and will receive $10,000 toward its general scholarship fund.

Last year’s College Colors Day marked the first-ever Spirit Cup award, with The Pennsylvania State University serving as the official winner of the competition.

In order to determine which school has the most loyal fan base, college football’s fans can visit facebook.com/collegecolorsday to pledge for their favorite college or university.

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After placing a pledge, fans will have the opportunity to win prizes and discounts through an instant win game, view and submit photos to the College Colors Day fan photo gallery, and download a custom Facebook cover photo promoting their school for College Colors Day.

Collegiate Licensing Company is a division of global sports and entertainment company IMG and the licensing affiliate of IMG College.

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