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What Is the Role of Social Media in Lok Sabha Election?

Chief Election Commissioner of India Sunil Arora (file photo). Photo: PIB

Chief Election Commissioner of India Sunil Arora (file photo). Photo: PIB

The Election Commission of India (ECI) on March 19 held an interactive session with representatives of various social media platforms and Internet and Mobile Association of India (IAMAI) on the usage of social media ahead of the Lok Sabha Election 2019.

The Chief Election Commissioner Sunil Arora cited Model Code of Conduct as a unique and historic document which is followed by all political parties / entities from the date of declaration of schedule of elections till the election process is concluded.

This Code is the outcome of consensus evolved amongst the different political parties and the ECI. Arora urged the social media organizations to come up with a similar Code for the ongoing election process.

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The meeting was centered on discussing issues like appointment of dedicated grievance channels for expeditious action by the organizations, pre-certification and transparency in the expenditure of political advertisements.

The meeting also focused on evolving a notification mechanism by social media platforms for acting upon the violations of Section 126 of R.P. Act, 1951 and preventing misuse of these platforms.

According to the ECI, the meeting was attended by the people from IAMAI and social media organizations such as Facebook, Whatsapp, Twitter, Google, ShareChat, TikTok, and BigoTV.

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