In the exploding market of tablets, consumer apps are coming on virtually every conceivable task in the world. Financial services segment is one of the hot application areas for tablets.
Close on the heels of Intuit’s announcement of TurboTax app for Android tablets, leading global financial services company Citi has launched its first banking app designed exclusively for Kindle Fire.
Introduced today, March 8, the Citibank (Kindle Fire Edition) app promises to provide U.S. consumers with a visually engaging, convenient way to track, analyze and plan their finances on the go.
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The new app turns traditional rows of numbers into graphs and visual representations of consumer accounts and transactions. It was designed specifically to provide users a prime experience on the Kindle Fire’s seven-inch, full-color touchscreen.
The intuitive user interface makes it easy for customers to check balances, manage cash flow, pay bills, transfer funds, access rewards and more.
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“We’re thrilled to expand Citi’s mobile banking experience to Kindle Fire,” said Tracey Weber, Citi’s managing director for Consumer Internet and Mobile Banking in North America.
In addition to being Citi’s first app for a tablet running on the Android operating system, it is also the first app from a bank to have been built exclusively for Kindle Fire with every component, graphic, touch action, button and slider customized to the tablet’s modified operating system, form factor, screen size and resolution, according to Citi.
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It is this degree of adaptation to the specific requirements that allowed Citi’s app to become the first “(Kindle Fire Edition)” app in the Finance section of the Amazon Appstore for Android, it was stated.
In a similar mobile banking foray, Citibank had earlier unveiled its first-ever consumer banking app designed for iPad. It was claimed to be the first app from a major U.S. bank to depart from traditional ledger-style banking and offer graphs and visual representations of consumer accounts and transactions. (Read: Digital Banking with Citibank for iPad App)
Today, Citi also announced two other major, new mobile banking offers: Mobile Check Deposit and Citibank Popmoney. With the Citi Mobile app, Mobile Check Deposit enables consumers to use their iPhone, iPod touch or Android device to deposit checks, wherever they are.
Mobile app users just need to sign the check, take photos of the front and back, and submit them for verification using the app. Citibank Popmoney enables users to send money wherever they are through the Citi Mobile app to people they have set up as payees on Citibank Online.