Global health service company Cigna’s new online gathering place is for individuals dealing with peer-pressure, body image, self-confidence, career and parenting issues.
The Cigna.com/GO YOU Hub is a multimedia website that celebrates individuals overcoming life’s challenges.
It provides a gathering place where visitors can learn and be inspired by the backstories of individuals overcoming adversity, and gain insights and tips from content ranging from news articles to white papers by physicians, behaviorists and clinicians.
“At Cigna, we strive to know and understand our customers as unique individuals, not case numbers,” said Cigna’s Benjamin Karsch, senior vice president for global brand, marketing communications and digital marketing.
To kick off the GO YOU Hub launch, Cigna is sponsoring an essay contest “Pay It Backward” where individuals can describe and celebrate how a person in their life has inspired them to become the best they can be.
The winning entrant will be rewarded with a “trip of a lifetime” to a destination of their choice. This contest is scheduled to run through Nov. 21, 2013.
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security.