Activision Blizzard, a third-party interactive entertainment software publisher, and Tencent Holdings, a leading Internet services provider in China, today announced a strategic relationship to bring Call of Duty Online to Chinese game players.
Call of Duty Online has been in development by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, for approximately two years.
Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
Call of Duty Online
“We are very excited about our relationship with Tencent and the opportunities for gaming in China,” said Bobby Kotick, CEO of Activision Blizzard. “We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games.”
The new game Call of Duty Online for China will capitalize on the multiplayer experience and introduce a new gaming model designed specifically for the Chinese market.
This new model will allow players the ability to personalize their weapons, characters and equipment. Using an in-game store, players can enhance their weapons, gear, and perks built specifically for the Chinese market.