CA Media Digital (India) Private Limited has announced the appointment of Ashish Joshi as Vice President (VP) Digital and Business Head – Fluence. The announcement was made today, Sept. 4.
Along with managing Fluence, Ashish will help incubate and grow various consumer facing businesses in New Media.
CA Media Digital’s first venture, Fluence, is India’s leading online influencer network around celebrities and brands.
According to the company, Fluence helps celebrities such as Amitabh Bachchan, Salman Khan, and Karisma Kapoor, manage their digital life which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space.
Fluence also helps brands maximize their impact on audiences, by utilizing the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness, says the company.
Ashish is stated to be a veteran in the music and digital industry and comes with over a decade of experience in content acquisition and distribution on various digital platforms in a B2B and B2C environment.
Prior to joining CA Media Digital, he was working with Dhingana, as Vice President – Business Development. His earlier stints include being Head of Digital – Universal Music India (India and SAARC) and General Manager at Hungama Digital Media Entertainment.
Ashish holds a Master’s Degree in Computer Software Applications from KJ Somaiya Institute of Management Studies & Research in India.
In his new role, Ashish (pictured above) will report to Rishi Negi, EVP Investee Operations.
CA Media, in India, is helmed by Rajesh Kamat, Chief Executive Officer of CA Media, supported by Rishi Negi, who heads investee operations and Vivek Raicha who heads the investment arm of the company.