Boyd Gaming Corporation (NYSE: BYD) announced Monday the launch of B Connected Online, a web destination of the company’s player loyalty program.
The centerpiece of the new B Connected Online (bconnectedonline.com) is “B Connected Social” – a social gaming platform linked to a casino industry loyalty program.
Through B Connected Social, members can now earn “Social Points” for using various features of B Connected Online or other Boyd Gaming websites — such as booking rooms or logging onto B Connected Online – as well as promoting their activities, offers, and events on major social media channels such as Facebook, Twitter, Google Plus and Foursquare.
In addition to competing with other B Connected members and earning “badges” for various achievements, B Connected Social users can redeem Social Points for entries into regular giveaways for prizes.
“The popularity of online social gaming is exploding,” believes Paul Chakmak, executive VP of Boyd Gaming.
In addition to B Connected Social, the website includes “My Alerts,” a feature that uses instant messaging to alert customers of several key events:
“Offers Watch,” alerting customers when they receive a new, personalized offer at a Boyd Gaming property;
“Entertainment Watch,” notifying customers when tickets for an entertainer go on sale, based on the customer’s stated entertainment interests; and,
“Slot Watch,” which notifies a customers when a new slot machine debuts at their favorite property.
To celebrate its launch, Boyd Gaming will be holding weekly contests on B Connected Online between April 16 and May 15.
Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and operator of 17 gaming entertainment properties located in Nevada, New Jersey, Mississippi, Illinois, Indiana, and Louisiana.