Today, when most digital ad outfits don’t understand the relevance of content for new-media brand communications, an integrated brand agency Digitas decides to focus on content – for a welcome change.
It has announced the return of its annual online content event, Digitas NewFront 2012. In its fifth year, Digitas NewFront is one of the anchor events for the inaugural 2012 Digital Content NewFronts, which aims to create a marketplace for connecting digital content with brand marketers.
The Digital Content NewFront includes 15 events by leading distributors, producers, creators and thought leaders in online video content.
This year’s program, “Big Content: From Video Bloggers to Blockbusters” will showcase how longer-form digital content continues to make inroads into prime time viewing; how distribution models morph with the arrival of mobile, tablet and social interactions; and, how content drives business results.