AOL Hires Kim Kadlec to Lead Tech Partnerships
AOL (NYSE:AOL) announced Wednesday that global marketing veteran Kim Kadlec is joining the company as Head of Relationship Management.
She will focus on building strategic distribution partnerships with leading, large-scale organizations to strengthen and grow the audience for AOL’s content, brands, and platforms around the world.
She joins AOL from Johnson & Johnson, where she most recently was the Worldwide Vice President, Global Marketing Group.
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In this newly created role, based in New York, she will report both to Tim Armstrong, AOL Chairman and CEO, and Susan Lyne, CEO of AOL’s Brand Group.
“Kim’s a globally recognized partnership expert,” said Armstrong.
“I have had the chance to get to know Tim, Susan and the AOL management team and have seen AOL’s strategy at work around video, mobile, content syndication and programmatic,” said Kadlec.
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According to AOL, Kadlec has a track record of building brands on a global scale, and navigating the shift by advertisers into digital media. She introduced an updated version of the “4 P’s” of marketing – a longstanding pillar for the industry – purpose, presence, proximity, and partnership.