Innocean USA, a full-service advertising agency headquartered in Huntington Beach, Calif., announces today the launch of “The Walking Dead Chop Shop.”
It first debuted at Comic-Con International: San Diego 2013. The initiative, presented by Hyundai, was created in partnership with Future US, a leading digital media and content marketing group, and Skybound, Robert Kirkman’s imprint at Image Comics.
Building on the introduction of the 2012 ‘Hyundai Undead’ marketing campaign for the 2013 Elantra Coupe, the initiative gives The Walking Dead fans the opportunity to outfit their own zombie survival machine through an interactive app and accompanying website: walkingdeadchopshop.com.
The program also allows fans to enter their designs into a contest over the coming months and the winning design, selected by Kirkman, will be built into a real car that Kirkman will unveil at New York Comic-Con in October 2013.
The Walking Dead Chop Shop
Here’s how it works. Fans start by choosing a Hyundai vehicle – an Elantra, Veloster Turbo or Santa Fe – then add armor, survival accessories and designs from a wide range of options, including nearly 300 different car parts and custom graphic decals created in collaboration with Kirkman and comic book artists at Skybound.
Users are then able to share their creations with friends, get a survival score and test the vehicles out in scenarios inspired by the comic books. Plus, they can enter them into the ultimate contest: to see which Robert Kirkman deems best built to withstand the rigors of the coming zombie apocalypse.
Hyundai, with Innocean USA, is driving buzz around the “The Walking Dead Chop Shop” through a multi-pronged advertising campaign this summer.
“The Walking Dead Chop Shop” app is available for iPhone and iPad and it can be downloaded from iTunes. Additionally, it will be available for Android phones soon.
Photo courtesy: http://walkingdeadchopshop.com/