Digital Advertising Experian Marketing Services, which offers data-driven marketing and cloud-based marketing technology, unveiled Thursday an audience-management platform that, the…
Marketing
Mobile Marketing Association India Board Members Announced
D. Shivakumar The Mobile Marketing Association (MMA), a leading global trade association for the mobile industry, announced Tuesday the appointment…
Does Email Marketing Work to Woo Customers?
Tech company IBM released Monday findings from its 2015 Email Marketing Metrics Benchmark Study, which analyzes email marketing trends from…
Do You Know the Story of Content Marketing?
The Content Marketing Institute (CMI) has released the trailer for the new documentary, The Story of Content: Rise of the…
Adobe Report Predicts Summer Travel Spend to Touch $65 Billion
Adobe released Thursday its annual Digital Index Travel Report, which reveals the best times to book airfare and hotels, top…
IBM and Facebook Team Up to Offer New Marketing Options
Facebook and IBM Commerce (NYSE: IBM) announced Wednesday that they will collaborate to provide the world’s leading brands with tailored…