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Social Commerce Outfit to Broadcast Live Facebook Event

Social commerce company BeachMint will broadcast via Facebook its second annual CyberMint Monday Live shopping event today at 10am PST / 1pm EST with partners Ustream, Who What Wear, and StyleList.

Hosted by Hillary Kerr and Katherine Power of online magazine Who What Wear, the event will stream through BeachMint’s Facebook shopping app to offer an interactive home shopping experience featuring some of BeachMint’s celebrity designers and style influencers.

“As one of the top storefronts on Facebook, the platform currently accounts for over 20% of our revenue for our JewelMint brand. We are excited to develop new shopping technologies and experiences like these live streams to create this next generation of true social commerce,” said BeachMint CEO Josh Berman.

[ Also Read: How to Market and Sell Products on Facebook ]

Online shoppers will go to and connect with the Facebook app, which enables real-time shopping and exclusive Cyber Monday deals all while viewing the video stream as it is broadcast live from BeachMint’s offices in Santa Monica.

Ustream is BeachMint’s exclusive live broadcasting platform partner for the event, which will also be distributed on the web site.

BeachMint’s celebrity designers appearing during CyberMint Monday will be ShoeMint co-designers Rachel Bilson and celebrity stylist, Nicole Chavez, and intiMINT creative director Brooke Burke-Charvet.

Additional guests appearing for exclusive segments include American Idol and So You Think You Can Dance stylist Soyon An, celebrity hair stylist Mark Townsend, fashion stylist Nikki Pennie, and fashion bloggers Geri Hirsch of Because I’m Addicted and Jane Aldridge of Sea of Shoes.

BeachMint is a venture backed social commerce company founded by serial tech entrepreneurs, Josh Berman (Co-Founder MySpace) and Diego Berdakin.

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