Scott Donaton
DigitasLBi, a global marketing and technology company, announced Thursday the appointment of Scott Donaton to the newly created role of North America Chief Content Officer. Donaton will be based in New York, reporting to North America CEO Tony Weisman.
As Chief Content Officer, Donaton will lead the agency’s content practice. The creation of the Chief Content Officer role speaks to the agency’s focus on discovering and defining the most compelling brand stories, says the company.
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DigitasLBi, a member of Publicis Groupe, is a leading player in the digital content space.
