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Put Your Photo on Digital Billboard in Times Square

A new campaign offers a chance for Americans to have their personal photos featured on a digital billboard in Times Square and then captured for posterity.

Leading into the 10th Annual Advertising Week, to be held in New York from Sept. 23 – 27, the Outdoor Advertising Association of America (OAAA), along with OOH media companies, has launched a campaign that highlights the effectiveness of out of home (OOH) advertising and its relationship to social media.

Beginning Tuesday, a network of more than 2,500 billboards across the country is proving to the American public that OOH advertising is “EverywhereUR.”

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“OOH is the perfect medium to allow advertisers to engage with the public because it is everywhere you are, reaching consumers where they spend more than 70 percent of their waking hours – outside of the home,” said Nancy Fletcher, OAAA president & CEO.

The public is urged to snap a photo and tweet it using the hashtag #everywhereUR. The photos will be filtered by the hashtag, censored for appropriate content, and may appear in a photo reel on a digital billboard in Times Square.

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The images will be captured by cameras and sent back to the sender’s Twitter account, giving them a keepsake of their personal image on a prominent Times Square billboard.

The technology that allows the public to participate in this interactive OOH campaign was donated by Aerva, a digital signage technology firm that enables real-time interactivity between mobile applications and OOH.

#everywhereUR ads, to be featured on both digital and non-digital billboards across the United States, will remain live through Sept. 27. Twitter users can submit photos using the hashtag through the same time period.

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