Pepsi announced Monday the expansion of its PepsiMoji campaign – #SayItWithPepsi – in the U.S. with the addition of new holiday-inspired emoji characters.
The new PepsiMoji collection is free to download in the Apple App and Google Play Store and is featured on Pepsi and Diet Pepsi two-liter bottles, through the end of the year.
In addition, Pepsi launched an online holiday hub where fans can purchase special-edition PepsiMoji items, just in time for holiday shopping.
Available through December 26, PepsiPopUpShop.com features festive holiday gift products, holiday party decorating, and more.
Items range from PepsiMoji apparel such as sweatshirts, beanies and socks to stockings, mugs, pillow cases, phone cases and holiday cards.
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Pepsi is also putting a spin on the holiday classic “white elephant” game, asking fans to #SayItWithPepsi to win a variety of fun prizes like an ugly holiday sweater or a peppermint-themed snow tube.
The PepsiMoji White Elephant Game is available, for free, on Facebook and will run from December 1-20. After communicating with a Facebook Messaging Bot, fans become eligible to win free prizes which can be exchanged with their friends through Facebook messenger.
At the game’s end, the bot will send a unique code to all users that can be entered into Pepsi Pass, the Pepsi rewards program, which can be downloaded at PepsiPass.com. Entering the code will unlock their prize which can be redeemed up until January 5, 2017.
With hundreds of proprietary PepsiMoji characters created by the PepsiCo Design & Innovation Center, fans can pick from a variety of themes, including food, sports, travel, music and more.
