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Moda Operandi Secures $60 Million in Series E Financing

Moda Operandi Co-founder Lauren Santo Domingo and CEO Deborah Nicodemus

Moda Operandi Co-founder Lauren Santo Domingo and CEO Deborah Nicodemus

Online luxury retailer Moda Operandi has announced that it has closed a $60 million Series E financing.

Boston-based asset manager Fidelity Investments led the investment round, with participation from existing shareholders including New Enterprise Associates and Advanced Publications, Inc., the parent company of Conde Nast. Other current shareholders include New Atlantic Ventures, LVMH and RRE Ventures.

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Launched in February 2011, Moda Operandi to date has raised over $130 million in funding. This latest round of financing will be used toward growing the presence of the business in key markets like Europe, Asia and the Middle East, mobile technology, growing the loyalty program, customer acquisition, and developing new brand relationships.

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