The mobile industry association GSMA today provided updates for the 2014 GSMA Mobile Asia Expo taking place 11-13 June at the Shanghai New International Expo Centre (SNIEC) in Shanghai.
It introduced new programmes and experiences for tech-savvy consumers attending Mobile Asia Expo, including the Fitbit Challenge, “The Quest for Area 14” mobile treasure hunt and the Showcase Stage featuring an appearance by Chinese pop star Jane Zhang.
In addition to its showcase in the Connected City, Fitbit is working with the GSMA to bring the Fitbit Challenge to Mobile Asia Expo.
Fitbit’s products will soon be available across China, including the Fitbit Flex Activity and Sleep Wristband, Fitbit One Wireless Activity and Sleep Tracker, Fitbit Zip Wireless Activity Tracker and Fitbit Aria Wi-Fi Smart Scale.
Challenge participants will use Fitbit devices to monitor their daily activity, share statistics and see the real impact that live personal data can have on activity levels. Prizes will be awarded to Challenge participants that record the highest number of steps.
Chinese Pop Star Jane Zhang
The GSMA is launching “The Quest for Area 14”, a mobile game featuring augmented reality technology that will take players on a treasure hunt across Shanghai.
Jane Zhang, a Chinese pop star and technology and social media enthusiast with more than 27 million Weibo followers, will appear on the Showcase Stage on Thursday, 12th June to share how her career and success have been influenced by social media.
Mobile Asia Expo attendees will have the opportunity to hear Jane perform live and she will also present prizes to the winning players in The Quest for Area 14 mobile treasure hunt.
The GSMA also announced a number of new exhibitors and partners, Mobile Forum keynote speakers and new events and meetings.
“The new programmes and activities that we’re announcing today offer Mobile Asia Expo attendees, particularly consumers from Shanghai, an even richer, more engaging event experience,” said Michael O’Hara, chief marketing officer, GSMA.
The Mobile Asia Expo exhibition showcases the latest technologies, products and services from across the mobile ecosystem.