LG Electronics is leveraging its display technology with the U.S. launch of its next-generation OLED TV.
The all-new 55-inch class (54.6 inches measured diagonally) LG Curved OLED TV (Model 55EC9300), will be available beginning this month at various retailers at a suggested price of $3,499.
Best Buy will be the first dealer to sell the new LG model starting on Aug. 24 and is taking pre-orders now on BestBuy.com.
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This marks the third OLED TV that LG has released in 13 months, while also making the technology more affordable for consumers.
In fact, according to the company, even with new features and design enhancements, the 55EC9300 priced more than 75 percent lower than LG’s first-generation 55-inch class model, which first sold for $14,999 a year ago.