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How to Use Technology for Business Growth

Rural Area in India. Photo: Rakesh Raman / RMN News Service

Rural Area in India. Photo: Rakesh Raman / RMN News Service

If your business is going one step forward, two steps back, you may not be using technology in the right way. There are chances that your business does not need technology at all at this stage.

Here are a few steps that you can take to deploy or discard tech solutions depending on the condition of your business.

Manual Processes

If your business is in an early stage, you need not buy any packaged software from the market. Initially, you should be able to use software applications – such as office applications – which are available free of charge on the web.

Your immediate focus should be to create your manual processes. If they are running properly without using a computer, then you can plan to automate those processes.

Enterprise Applications

You should begin by using a tailor-made enterprise resource planning software for various applications such as financial accounting, inventory management, sales, marketing, customer engagement, and others.

If you are not comfortable with the integrated software for all these applications, you can begin with financial accounting only and later integrate it with other applications in your business.


Make engaging digital documents for all your business processes. These documents will include text, photographs, and diagrams that will help your employees easily understand and follow that process. You can even upload these documents on the web for restricted use by your employees.

Business Website

It is essential to have a website for your business. However, if you are not in a position to update your site regularly, you need not create it. Remember, it is better to work without a website instead of having a stale website.


It is mostly seen that small and medium businesses do not possess the right communication skills to interact internally with the employees or with external buyers and suppliers. If this is the case, it is advisable to hire expert services to get standard communications made. Then you can make minor changes in them to customize them for the recipients.

These are some of the steps that you can use immediately to streamline your business processes.

Rakesh Raman

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