Charmin, a toilet paper brand from Procter & Gamble (NYSE: PG), teams up with Giselle Blondet, host of Univision’s Nuestra Belleza Latina show, and Hispanicize, a conference of Latina mommy bloggers, to launch a new, interactive sweepstakes.
The idea is to celebrate the everyday wisdom of Latina “Mama Bears.” Moms are invited to visit the Mama Bear tab on Charmin’s Facebook page and leave a 15-second voice recording about what makes them proud to be a Mama Bear.
They have a chance to win a 2013 Chrysler Town & Country Minivan and an opportunity to be featured in a national Charmin radio commercial. The sweepstakes runs through Mother’s Day, closing on June 30, 2013.
Earlier, Kim Kardashian joined the P&G Charmin brand, New York residents, and a crowd of excited holiday shoppers to officially open the Charmin Restrooms.
Proud Mama Bear to three kids, Giselle Blondet was on-hand at Hispanicize to greet attendees and swap stories about the joys of motherhood. Hot topics included how Mama Bears are hard-working and take pride in being able to juggle everything that keeps their family intact.
“Being a Mama Bear means something unique and different to everyone,” explained Blondet. “I am excited to team up with Charmin to share what it means to me and celebrate Mama Bears across the country.”
During Hispanicize, according to Procter & Gamble, bloggers gave a knowing nod to Charmin’s softness, durability and great everyday price, while surrounded by “sampling” opportunities in the ladies restroom that was stocked exclusively with Charmin toilet paper.
For more information about the sweepstakes, visit the Mama Bear tab at www.Facebook.com/Charmin