DreamWorks Press Launches Interactive Story App
DreamWorks Press released Thursday an interactive story app based on the characters from DreamWorks’ Dragon franchise.
Following the launch of their publishing division, DreamWorks Press: Dragons is the studio’s first self-published story app, allowing readers to train their own dragons, explore unseen lands, and become the lead character within brand-new Dragon tales.
The app is the initial installment in a series for which subsequent chapters will become available, continuing the reader’s adventure with Hiccup and Toothless.
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The app is available at Apple’s iOS store and will retail for $4.99 with later chapters retailing for $.99 this fall. The app’s three reading levels will target fans ages 5 and under, 6 to 8, and 9 to 11 years old.
- 2D & 3D storytelling
- Tappable 2D animations geared towards participation
- 3D interactivities to care for, play and fly with your dragon
- Three distinct reading levels based on age
- Audio integration for an immersive experience
“I am tremendously proud of our debut story app. It truly is an interactive experience and puts the reader in the center of the story,” said DreamWorks Press’ head of Publishing Emma Whittard.
The Dragons story app comes on the heels of the theatrical release of How to Train Your Dragon 2.
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DreamWorks Press is an imprint of DreamWorks Animation Publishing, LLC., Created in 2014, DreamWorks Press was founded to extend the storytelling for DreamWorks franchises through digital storytelling and printed books.