DreamWorks Studios and Ford Motor Company have announced an exclusive partnership for the feature film “Need for Speed.”
The film will include significant integration of Ford products, along with extensive media promotion by Ford at the time of the film’s release on March 14, 2014.
The announcement coincides with the unveiling of Ford Mustang for the film, during Electronic Arts’ press conference at E3 Expo in Los Angeles on Monday, June 10.
The Ford-designed and created made-for-movie Mustang will be featured prominently throughout the film and become part of the mythology of the movie.
The “Need for Speed” Mustang features a custom-designed wide body, 22-inch alloy wheels, and larger air intakes to feed the supercharged V8 engine under its classic Mustang twin-nostril hood.
Ford also provided the production with an F-450 truck known in the film as “The Beast,” as well as another Mustang to serve as a specially designed camera car, which allows the filmmakers to capture car racing action in new and exciting ways.
The movie is based on Electronic Arts’ video game series of the same name. The film stars Aaron Paul (“Breaking Bad”), Dominic Cooper (“Captain America”), Imogen Poots (“Fright Night”) and Michael Keaton (“Batman”), and is directed by Scott Waugh (“Act of Valor”).
George Gatins and John Gatins developed the story and wrote the screenplay. John Gatins, Patrick O’Brien and Mark Sourian are producing. The Walt Disney Company is distributing the film in the United States and select international territories, while Mister Smith Entertainment is handling distribution in Europe, Africa and the Middle East. DreamWorks’ partner Reliance will distribute the film in India.
The next game in the “Need for Speed” franchise, “Need for Speed Rivals,” will be available Nov. 19, 2013 for the Xbox 360 game and entertainment system from Microsoft, the PlayStation 3 computer entertainment system and PC.
The game will launch on Xbox One, the all-in-one games and entertainment system from Microsoft and PlayStation 4 later this year.