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CrowdOptic to Connect Fans at Live Events to TV Viewers

CrowdOptic, a maker of crowd-driven mobile applications, has announced that the company is testing new features for TV viewers using the Yahoo! Connected TV platform.

The integration of CrowdOptic live event technology with Yahoo! Connected TV will create an interactive broadcast experience that engages fans at home by connecting them with real-time eyewitness accounts during live sports, entertainment and news events.

CrowdOptic will utilize Yahoo! Connected TV device communication, to enable TV viewers to interact with live event photos, videos and social media content using their TV, phone or tablet. The company is testing this new capability with its partners this summer and expects to release it to consumers by the end of 2012.

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CrowdOptic’s clustering technology detects where fans in a live crowd are pointing their mobile phones and auto-curates the most relevant “crowd-sourced” photos, video and social media content.

Through the CrowdOptic TV App designed for Yahoo! Connected TV Device Communication, television viewers at home will be able to interact directly with content sent by fans at live events using their TV, phone or tablet.

Yahoo! Connected TV is the leading global platform for Internet-connected TVs and is available across top TV brands worldwide including Sony, Samsung, VIZIO, Toshiba, TCL, Haier and HiSense.

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“We are creating an immersive experience where fans at home can engage with fans at the live event who witnessed the peak action and highlights,” says CrowdOptic COO Jim Kovach.

“The CrowdOptic application crowd-sources the content that is most exciting for the live audience at the moment it is happening and captures the perspectives and comments of the eyewitnesses for the benefit of the wider audience at home.”

CrowdOptic is a privately held, venture-backed company based in San Francisco.

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