Tech market observers know that 2012 has been the most promising year for digitally driven marketing campaigns of leading brands,…
Social Media
Sony Launches Digital Campaign for Julie & Julia
Sony Movie Channel (SMC) announced Friday the launch of a multi-faceted digital campaign to enhance the viewing and social experience…
Using Social Media to Attend Earth Science Event
NASA is inviting social media followers for a behind-the-scenes look at several airborne Earth science missions during an event Jan.…
Staples and LinkedIn Launch SUCCEED for Small Businesses
Leading office product company and internet retailer Staples is partnering with professional network LinkedIn to launch SUCCEED: Small Business Network.…
Wordox Social Game in Six Languages on Facebook
IsCool Entertainment, a leading social game publisher in Europe, announced Monday that its word game, Wordox, is now available in…
Who Will Control the Web: CMO or CCO?
Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to…