Strategy

February 3, 2014February 10, 2014 - Americas, Corporate, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Pepsi’s Get Hyped for #Halftime Runs on Twitter

Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY award winning artist Bruno Mars and the…

February 3, 2014February 10, 2014 - Asia Pacific, Corporate, Regions, Strategy

IIT Bombay to Establish an Entrepreneurship Centre

To encourage the entrepreneurship spirit among its students, Indian Institute of Technology Bombay (IIT Bombay) will be establishing an Entrepreneurship…

February 3, 2014February 9, 2014 - Americas, Corporate, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy

How to Win 1.5 Million Dollars on Twitter

Insurance company Esurance is giving consumers a chance to win $1.5 million in a Twitter sweepstakes that highlights the company’s…

January 31, 2014February 7, 2014 - Americas, Consumer, Corporate, Feature, Mobiles, Regions, Strategy

T-Mobile Super Bowl Ads Feature Tim Tebow

T-Mobile US, Inc. (NYSE: TMUS) today announced it’s airing its first ever TV commercials produced especially for the Super Bowl…

January 27, 2014February 3, 2014 - Americas, Corporate, Entertainment, Feature, Masses, Regions, Strategy

Love is the Answer as Lincoln Goes Digital

Lincoln Motor Company has teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for…

January 24, 2014February 3, 2014 - Americas, Corporate, Lifestyle, Masses, Regions, Strategy

Citibank Unveils Quick-Touch ATM Experience

Citibank has unveiled new ATMs for the U.S. that will “remember” customer preferences and reduce the time customers spend to…