Lincoln Motor Company has teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for his new song “Love is the Answer.”
The video – produced by Legs and directed by Radical Friend – was teased during one of four Lincoln ad spots that aired during Sunday night’s Grammy Awards telecast and is available on the Lincoln YouTube channel.
“Lincoln’s long-standing relationship in film is being transformed as we look to attract new audiences,” said Andrew Frick, group marketing manager, Lincoln.
The collaboration with Blacc is Lincoln’s latest approach to surround cultural conversation of its vehicles and amplify the brand’s digital content by providing an interactive experience that allows consumers to uncover their own version of the video.
Viewers are presented with an audiovisual experience that features the MKZ sedan. Various camera-view selections embedded in the video allow viewers to peel back layers in order to seamlessly switch from one angle to another.
“The way the digital experience was shot incorporates this new technology to directly engage with the individual so they become part of the story, and the results are beautiful,” Blacc said.
Additionally, the automaker sponsors the Film Independent Spirit Awards, and recently collaborated with Vanity Fair and Film Independent to support emerging filmmakers in creating a series of original short films that reimagine classic Hollywood themes.
Lincoln Motor Company is the luxury automotive brand of Ford Motor Company (NYSE: F).
Photo courtesy: The Lincoln Motor Company