A timeless adage, “Live for the Moments” is the title of the new Fall 2014 ArtCarved campaign which debuts this…
Strategy
SAP Awards Advertising and Marketing Business to Omnicom
Enterprise application software company SAP SE (NYSE: SAP) announced Tuesday that it has consolidated its global account for communications, advertising,…
How PR Agencies Cheat Their Clients in India
With ordinary workers, limited skills, and ad hoc impact measurement procedures, PR agencies in India hoodwink their clients. What should…
SAP SMB Solutions Group to Help Smaller Firms
Enterprise software solutions company SAP SE (NYSE: SAP) announced Thursday the launch of SMB Solutions Group, a new division focused…
Microsoft to Lay Off 18,000 People Under the Pretext of Restructuring
The truth is Microsoft is struggling. While Apple and IBM have just formed an alliance to handle enterprise mobility, Microsoft…
Apple and IBM Forge Partnership to Transform Enterprise Mobility
Apple and IBM (NYSE: IBM) announced Tuesday an exclusive partnership that teams the market-leading strengths of each company to transform…