To target its customers’ online advertising efficiently, Netherlands-based startup Crumbtag has adopted Windows Azure, a cloud-based platform that provides the…
Strategy
IBM Expands in India with Office in Ludhiana, Punjab
As markets in bigger cities are getting increasingly cutthroat and saturated, IBM is trying to make inroads in smaller cities.…
Study Says Social Media Impact Undervalued
The study evaluated how marketers measure the impact of website traffic from major social media sites, including Facebook, Twitter, Pinterest,…
Honeywell Attune with Cloud to Cut Energy Costs
Honeywell (NYSE: HON) has introduced its new Attune Advisory Services, a suite of professional services that combines cloud-based tools and…
Aprilia Invites Riders for a Virtual Journey
Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer, is taking American moto…