The study evaluated how marketers measure the impact of website traffic from major social media sites, including Facebook, Twitter, Pinterest,…
Strategy
Honeywell Attune with Cloud to Cut Energy Costs
Honeywell (NYSE: HON) has introduced its new Attune Advisory Services, a suite of professional services that combines cloud-based tools and…
Aprilia Invites Riders for a Virtual Journey
Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer, is taking American moto…
Simplified Hotspot Access for Smartphones and Tablets
The GSMA and the Wireless Broadband Alliance (WBA) have announced they are working together to simplify connectivity to Wi-Fi hotspots…
Adobe’s New Analytics Solution for Digital Marketing
Adobe Systems (Nasdaq: ADBE) has unveiled the addition of cross-visit analytics and other capabilities to Adobe Discover, an analytics and…
Why and How Companies Use Facebook
Let’s agree on one point: Facebook is like a colossal online dustbin in which all of us are throwing our…