Adobe Systems (Nasdaq:ADBE) today announced the availability of the all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features.
LinkedIn integration is currently in limited beta with general availability expected later this year.
Adobe Social is said to be the first solution designed to leverage the new Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device.
Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social interactions and business results, says the company.
“Today’s social marketers are challenged to validate their social spend,” said Bill Ingram, vice president of product management, Digital Marketing, Adobe. “Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy in a highly visual format.”
Adobe also made available today, July 18, a new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform.
The new predictive publishing feature in Adobe Social helps social teams deliver content that will best resonate with their audience. And because the solution learns as it goes, it continually refines recommendations and gets smarter with each action, according to the company.