YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand advertising solutions and Toshiba Europe GmbH, a subsidiary of Toshiba Corp., announce that YuMe will be the first to deploy advertising on Toshiba’s latest smart TV portal, Cloud TV.
YuMe is the first official launch partner to provide smart TV portal monetization services with premium in-stream video advertising throughout Europe.
Initial launch countries include the United Kingdom, Spain, France, Italy, Germany, Switzerland, Austria, Norway, Sweden, Denmark and Finland.
The video advertising offering on Cloud TV will provide an engaging experience for smart TV users, while the available companion banners will offer a ‘take-over’ branding opportunity for advertisers and the pre-roll video apps will deliver content.
“Toshiba Europe and YuMe both aim to lead innovation in the connected TV media space,” said Olivier VanWynendaele, head of TV Cloud Services, Toshiba Europe GmbH.
“The combination of cutting-edge technology and innovative interactive video advertising provides value for both advertisers and our viewers.”
Toshiba Europe will use YuMe ads, Connected Audience Network, and real-time reporting capabilities which are pre-integrated with the Accedo AdMediate platform.
Accedo streamlines advertising on smart TVs by connecting TV apps to any ad network through a single integration.
YuMe will sell and deliver premium video ads plus a synced companion banner via YuMe’s CTV SideKick, its latest video ad unit.
CTV SideKick will be delivered to all Toshiba Europe users while they access premium television content, social accounts and a variety of smart TV applications.