Yahoo! Japan—a leading web portal in Japan for both search and audience reach—has announced that it has selected Videology—a video advertising platform—as its video advertising technology partner.
This announcement was made in conjunction with Yahoo! Japan’s launch of a comprehensive and expanded premium video advertising business in Japan—said to be the world’s second largest television market.
“Videology’s platform is unique in that it offers brand advertisers guaranteed-audience delivery, and therefore, more unified planning and measurement across screens,” said Osamu Aranami, corporate officer, head of Marketing Solutions Company, Yahoo! Japan.
Videology’s technology offers campaign management tools for publishers to manage audience-based reservations of direct sales inventory, optimize against audience verification metrics, extend campaigns and audiences to external inventory, and employ sophisticated audience targeting.
In recognition of the needs of premium publishers, Videology’s platform allows for strict controls over brand exposure, pricing, buyer eligibility and ad creative, as well as advanced predictive tools to help publishers maximize yield.
These capabilities are part of Videology’s Revenue Engine product, which the company unveiled in September as part of an upgraded release of its supply-side technology.
In the picture above: Scott Ferber, chairman and CEO, Videology (left) shakes hands with Osamu Aranami, corporate officer, head of Marketing Solutions Company, Yahoo! Japan.