Yahoo! News is the 2012 Harris Poll EquiTrend News Service Brand of the Year.
The free, online news service performed well on equity metrics such as Fit, Trust, and Positive Emotional Connection—psychological components which reflect internal decision-making more than external decision-making—are indicative of a highly personalized relationship between a news service organization and its consumers.
Harris Poll EquiTrend is an annual brand health assessment of over 1,500 product, service, and lifestyle brands from Harris Interactive. It announced its findings, Wednesday, Oct. 17.
Yahoo! News makes its debut appearance in Harris Poll EquiTrend’s News Service category this year; it and nine other newcomers join three veteran brands: Associated Press (AP), Reuters, and United Press International (UPI).
Harris Poll EquiTrend
“We expanded the News Service category to reflect the abundance of media choices facing consumers. These inclusions let us monitor a bigger slice of the market and see how well the veteran brands perform against new rivals,” says Jill Gress, VP, Harris Interactive.
“Overall, AP is holding strong; however our Brand Momentum metric gives us a hint as to which brands may be contenders next year.”
According to Harris Interactive, Google News has the top Brand Momentum score this year, followed by Yahoo! News, AP, USA Today, BBC News, and CNN Online.
Harris Poll EquiTrend is a leading Brand Equity Tracking study conducted by Harris Interactive that measures and compares brand health for more than 1,500 brands.
The study was conducted online from January 31 through February 20, 2012 and analyzes the responses of over 38,500 consumers on key measures of brand health – including how well the public knows a brand, how positively they think of the brand and their consideration to do business with or donate to a brand.
Each brand is rated 1,000 times among respondents who are familiar with the brand. Harris Interactive has conducted its EquiTrend study regularly since 1989, and can offer yearly trended data from 2005.
The Equity Score, a key take-away from EquiTrend, has been validated against financial performance by Georgetown University, says Harris Interactive.