Harris Archive
Americas
‘Selfies’ may be the official new word of 2013, but Binge-Watching is said to be a runner up for a reason. A recent survey conducted online by Harris
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Americas
Super Bowl ads will rival the big game on Feb. 3, with 56 percent of U.S. adults who plan to watch Super Bowl XLVII tuning in as much
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Americas
As online shopping becomes increasingly mainstream, many shoppers are using traditional stores as a “showroom” for later online purchases. A new CouponCabin.com survey reveals that more than four-in-ten
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Americas
Yahoo! News is the 2012 Harris Poll EquiTrend News Service Brand of the Year. The free, online news service performed well on equity metrics such as Fit, Trust,
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Americas
Smart TV manufacturers are hoping that the popularity of apps with smartphone and tablet users makes its way to the living room. Manufacturers and retailers are selling more
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Americas
A new survey commissioned by integrated brand agency Digitas and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows
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Americas
As Apple released its 3rd iPad to the world a couple of days ago, it seems the market researchers’ attention has once again gone to eReaders that were
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