Integrated media company WWE (NYSE:WWE) announced Wednesday it eclipsed 100 million Facebook fans across its network of pages during WrestleMania 29.
WWE’s Facebook network currently has more fans than the NFL and its 32 teams combined and MLB and its 30 teams combined, claims WWE without giving the details of its 100 million calculation. Today (April 11), WWE Facebook page had just over 11 million Likes, which is a fraction of its claims.
WWE is not alone. Today, many companies are trying to hoodwink the consumers by showing the number of Facebook Likes on their brand pages. But the truth is that the fake Facebook Likes are freely available on the Web at the rate of peanuts. They can’t be the true measure of a brand’s popularity.
Even Facebook has been trying to confuse the consumers by claiming over one billion active users on its network. That is a totally shady figure. In fact, Facebook doesn’t have even a fraction of this number on its site. (Read: My Open Message to Mark Zuckerberg of Facebook)
WWE further says 17 WWE Superstars rank in the top 100 most-followed athletes on Facebook, with John Cena (more than 14 million fans) as the third most-followed athlete in the U.S. behind only Michael Jordan and Kobe Bryant.
WWE on Facebook
To drive additional fan engagement, WWE launched “Superfan Showdown,” a Facebook app exclusive to the platform that allows fans from around the world to compete in fast-paced interactive trivia challenges, rapid-fire polls, puzzles, etc.
As fans go head-to-head, they earn points, climb the global leaderboard and accumulate “WWE cash” that can be spent to purchase exclusive virtual goods, including: limited edition badges, rare Superstar trading cards, and never-before-seen WWE video content.
WWE says it now has more than 150 million followers across all social media platforms while ranking in the top 20 most social companies according to the Dachis Groups Social Business Index.
WWE is also one of only seven brands in the world to obtain a Klout score of 99 from Klout.com, which measures a brands’ social media influence on a scale from 1 to 100, says the company.