The LIV Sports Bloggers World Cup, which was launched to kindle the football passion in social media savvy youth of India, received over 10,000 entries from football bloggers across the Indian sub-continent.
Top 32 bloggers were selected to participate based on their social influence, sports relevancy and passion for innovative Digital Marketing.
They followed the similar format as the 2014 FIFA World Cup, from the qualifying rounds, to knockout stages. The top two bloggers from each group were further shortlisted to the quarterfinals on the basis their Blog Score – a measure of their influence.
The awards were given by Nitesh Kripalani, executive VP – New Media, Business Development and Digital / Syndication at Sony Entertainment Network.
Launched in June this year, LIV Sports is the Official Mobile and Internet Broadcaster for the 2014 FIFA World Cup. LIV Sports offers both LIVE and Video-on-demand match content, with statistics and analysis.