Wine Sisterhood, a digital community promoting wine conversations and engaging consumers in the enjoyment of wines through social networking on a variety of web-based and mobile platforms, announces the launch of a new online store at shop.winesisterhood.com.
Wine Sisterhood, the brainchild of the wine sales and marketing company Canopy Management, has been an integral part of the marketing and communications strategy of Canopy since its inception in 2008, consolidating a digital community of passionate wine drinkers—mostly, but not exclusively, female.
“The mission of Wine Sisterhood was to create a space where women could meet and engage in conversation about wine—not only our brands—but the world of wine in general,” says Terry Wheatley, founder and chief marketing officer. “As our community grew (now over 230,000 Facebook fans), they were asking us for items that would let them take the Wine Sisterhood lifestyle home.”
To build the digital Wine Sisterhood store, Wheatley tapped into the talents of two long-time associates and friends: design and retail experts Margo Tantau and Stephanie Mayer.
Tantau and Mayer grew up together in Napa Valley. Tantau’s career began with the beloved St. Helena retail store, Tantau. Upon its closing, Tantau created a retail venture called Relish, and worked as a style editor at national magazines, followed by a creative director position at Hallmark.
She now shares a concept called WoW please with business partner Abby Campbell, representing artists and curating retail development projects with companies such as the Wine Sisterhood.
Mayer has spent 20 years as a professional tastemaker and stylemaker. Mayer began her career with Gallo followed by marketing stints at Dreyer’s Grand Ice Cream and Michael Osborne Design San Francisco.
Design and implementation of the store was created by Orange You Glad, Brooklyn with back end by Shopify. Digital pro Aliza Sherman consulted on social media integration.
Consumers may also purchase the wines of Canopy Management and the Wine Sisterhood by clicking on a link to wine fulfillment partner, Vinesse, a vendor in direct-to-consumer wine sales licensed to ship wine across the U.S.
“We are thrilled to cut the ribbon on our new Wine Sisterhood store,” comments Terry Wheatley.