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WebMD Previews Personalized Mobile Health App

WebMD Health Corp. (NASDAQ: WBMD), a leading source of health information, announced Monday that it is expanding the beta program for its Patient Instructions feature.

It enables physicians who use Medscape Mobile to securely send education and instructions on thousands of conditions, procedures and drugs to their patients who use the WebMD app for iPhone, or access WebMD on a PC or other mobile device.

The company also previewed a forthcoming version of its WebMD app that leverages the 2net Platform from Qualcomm Life, Inc., a subsidiary of Qualcomm Incorporated (NASDAQ: QCOM).

It will enable health-conscious consumers to access and manage wireless health data from a wide array of fitness, wellness and medical devices directly from the app.

Qualcomm Life and WebMD first announced plans to enable consumers to upload biometric data to WebMD in an effort to proactively manage health and fitness, as well as chronic health conditions such as obesity and diabetes, at the HIMMS conference in March 2013.

WebMD will introduce its new app and set of services that deliver personalized content and actionable insights, as well as a new online storefront where consumers will be able to purchase a variety of biometric devices from the industry’s leading providers, in the first quarter of 2014.

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