Walmart today kicked off a new installment of Get on the Shelf, a social, crowdsourcing competition developed by @WalmartLabs that gives entrepreneurs a chance to get noticed and sell their products on Walmart.com and potentially in select Walmart stores.
“We’re calling on entrepreneurs and inventors from across the country to help us discover the next big thing. In return, Walmart is giving them exposure to millions of potential customers,” said Joel Anderson, president and CEO of Walmart.com.
“Get on the Shelf taps into the spirit of American innovation and gives our customers a voice in selecting the products that will help them live better.”
Businesses and product developers can submit entries for products that complement the assortment of items sold on Walmart.com, such as electronics, home, toys and apparel.
All entries will be screened by Walmart merchants, and then the public will be asked to vote on their favorite products later this summer.