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Vittiya Saksharata Abhiyan to Promote Digital Economy in India

Prakash Javadekar at a function to address the Higher Education Institutions through Video-Conference, in New Delhi on December 01, 2016

Prakash Javadekar at a function to address the Higher Education Institutions through Video-Conference, in New Delhi on December 01, 2016

India’s Minister for Human Resource Development (HRD), Prakash Javadekar, launched ‘Vittiya Saksharata Abhiyan’ in New Delhi on Thursday.

Pursuant to the Prime Minister Narendra Modi’s appeal to youth in ‘Mann Ki Baat’ for creating awareness among people about digital economy and cashless modes of transactions, the Minister appealed to the faculty and especially young students to come forward and join ‘Vittiya Saksharata Abhiyan’ (Financial Literacy Mission).

The program aims to encourage, create awareness and motivate people to use a digitally enabled cashless economic system for transfer of fund.

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These days, the government of India is promoting cashless transactions because India’s Prime Minister Narendra Modi had demonetized currency notes of Rs. 500 and Rs. 1000 on November 8, saying that the step has been taken to check corruption and stop the flow of black money.

Common people and opposition parties in India are up in arms against the Modi government because the decision to stop the circulation of currency is causing severe hardships to commoners.

This war-like situation is causing deaths of innocent people who keep standing in queues even in harsh weather with the hope to get their old currency exchanged from banks.

The HRD Minister said that our country is undergoing transformational shift towards digital economy and youth should not only witness the change but also proactively participate in it by becoming agents of change.

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He emphasized that technology can be leveraged to bring financial digital literacy and a step forward toward digital economy.

During the presentation the Minister cited different modes of digital payment like Pre-Paid Card, Debit Card / RuPay, Unstructured Supplementary Service Data (USSD), Mobile Wallet, Aadhar Enabled Payment System (AEPS), Unified Payment Interface (UPI), and Point of Sale (Physical / Virtual) and appealed to all students to ‘Go Digital’.

He also highlighted that these digital platforms are easy to use, convenient, secure and anytime accessible by anyone anywhere.

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