Wimbledon and IBM Go Digital to Enhance Fan Engagement
IBM (NYSE: IBM) and The All England Club, Wimbledon, revealed Thursday a combination of solutions for The Championships to mark the next step in the AELTC’s digital strategy.
Making use of its latest technology advancements in cloud, analytics mobile, social and security, IBM and Wimbledon will bring tennis fans around the world closer to the Grand Slam event.
This includes access to real-time live scoring, courtside action and insights via the redesigned wimbledon.com and advancement of the mobile app experience.
According to Mick Desmond, Commercial & Media Director at the AELTC, “With help from IBM, we are providing a world class digital experience with the best real time content to fans of The Championships. This allows them to get closer to all the action across all of Wimbledon’s 19 courts, no matter where they are, or what device they’re using.”
The new wimbledon.com was redesigned by digital agency IBM Interactive Experience to be responsive to any device.
IBM is the Official Supplier of Information Technology and Consultancy to The All England Lawn Tennis Club (AELTC) which stages The Championships.
In the picture above: Fans taking photographs with mobile phones. (Credit: The Championships Wimbledon 2014 – The All England Lawn Tennis and Croquet Club)
