Viacom (NASDAQ: VIA, VIAB) announced Thursday a new Digital Ad Sales leadership team for the Music and Entertainment brands of its Media Networks.
Under the new structure, Melanie DiMemmo and Sarah Iooss will lead Digital Ad Sales out of the company’s New York headquarters, while Sharon Silverstein will oversee West Coast business out of the company’s Los Angeles offices. Tim Carroll will continue to oversee Digital Ad Sales for the Midwest region as Vice President.
“Digital is critical to our business, and our Digital Ad Sales team is built to be nimble. We need to have the flexibility to deliver both digital and convergent solutions alike without missing a beat,” said Jeff Lucas, head of Sales, Viacom Media Networks Music and Entertainment.
“Melanie, Sarah and Sharon share a deep expertise of our brands, exceptional agility in the marketplace, and the ability to help our partners get the most out of our expansive digital portfolio.”
DiMemmo (pictured above), Iooss and Silverstein each assume the title of Senior Vice President, Digital Ad Sales for Music and Entertainment, with responsibility for a portfolio that includes digital platforms of MTV, VH1, CMT, Logo, COMEDY CENTRAL, Spike and TV Land, including Mobile.
Additionally, each will take on specific areas of responsibility:
Silverstein will oversee digital ad product development for the Entertainment Group, which includes COMEDY CENTRAL, Spike and TV Land.
Iooss will oversee digital ad product development for the Music and Logo Group, which includes MTV, VH1, CMT and Logo.
DiMemmo will serve as the Music & Entertainment liaison with the Digital Portfolio group that serves clients seeking solutions across Viacom Media Networks’ digital portfolio.
The structure is designed to capture value from the company’s cross-platform entertainment experiences, social media engagement with consumers, and innovative digital ad product portfolio.
According to Viacom, the Digital Ad Sales structure of its Nickelodeon Group is unaffected by these changes to the company’s Music & Entertainment Sales team.