Alicia Keys and AK Worldwide have teamed up with Bento Box Interactive, to create an immersive storytelling app, entitled The Journals of Mama Mae and LeeLee.
Centered on a touching story, the app encourages exploration through music, journaling, games, rewards and more.
Underscored by Alicia Keys’ original music and inspired by Keys’ own relationship with her Nana, the app tells the story of a relationship between a young girl (LeeLee) in New York City and her wise and mystical grandmother (Mama Mae).
The app has been created to redefine the classic storytelling experience for children and parents utilizing interactivity and animation within innovative tactile features to engage them within the story and immerse them into the world beyond the pages of a book.
Combined with stylized art direction and animation, Mama Mae’s magical adventures from her journal provide empowering life lessons to LeeLee and drive the app’s interplay.
Co-produced by AK Worldwide and Bento Box Interactive, the new app is available for download from the Apple App Store for the iPad, iPhone and iTouch on Oct. 25th for $3.99; https://itunes.apple.com/app/journals-mama-mae-leelee/id569755982 and shortly after on other devices and platforms.
The characters and stories for the app were created by Alicia Keys, DJ Walton and Jessica Walton with the App technology and platform developed by Bento Box Interactive and animation produced by the Bento Box team.
“The Journals of Mama Mae and LeeLee has the potential to enrich the way children, parents and grandparents participate in each other’s lives,” said Keys.
The first story in the app titled “Blue Moon,” challenges users with true-to-life obstacles which empower children to face their fears, break free from limitation, and open themselves to unearthing their love for adventure and discovery within. This first story is highlighted by the song, “Follow the Moon,” composed and produced by Keys.