PlayStation to be Locally Manufactured in Brazil

RMN Digital | May 8, 2013 | Americas, Consumer, Corporate, Feature, Games, Regions, Strategy | No Comments

In Sao Paulo, Brazil, Sony Computer Entertainment Inc. announced Tuesday the local manufacturing of the PlayStation 3 (PS3) computer entertainment system as part of its commitment to invest in the growth of the gaming industry in Brazil. The PS3 systems are manufactured by Sony Brasil Ltda. in Manaus, state of Amazonas.

Both Andrew House, president and group CEO of Sony Computer Entertainment Inc., and Jack Tretton, president and CEO of Sony Computer Entertainment America, participated in the event to acknowledge the partnership.

“Sony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers,” said House.

“Locally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers. The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months.”

[ Also Read: Brazil Invites You to Invest in Minas Gerais ]

“Brazil is home to some of the most passionate gamers in the world and we’re focused on providing them with the best entertainment experiences that can only be found on PlayStation,” said Tretton. “With today’s manufacturing announcement and the amazing lineup of localized games, there’s never been a better time to join the PlayStation family if you live in Brazil.”

Other announcements included the action-adventure game from Naughty Dog, The Last of Us, which will launch in Brazil simultaneously with the worldwide release, fully localized in Brazilian Portuguese.

In addition, Rockstar Games’ Grand Theft Auto V will be the first Grand Theft Auto ever to be localized with text into Brazilian Portuguese.

During the event, Sony Computer Entertainment also announced a new software bundle for God of War Ascension that includes a 250GB PS3 system and the God of War: Ascension game for R$1,099.

In the picture above: Andrew House, President and Group CEO of Sony Computer Entertainment Inc., and Jack Tretton, President and CEO of Sony Computer Entertainment America, display one of the first PlayStation 3 computer entertainment systems manufactured in Brazil.