T-Mobile US, Inc. (NYSE: TMUS) today announced it’s airing its first ever TV commercials produced especially for the Super Bowl – both of them featuring Tim Tebow making the case for contract freedom.
T-Mobile has announced its “Contract Freedom” offer to pay off the contract termination fees of customers who switch to T-Mobile from other carriers and trade in their devices.
“Why would anyone in their right mind stay in a situation that restricts them?” said John Legere, president and CEO of T-Mobile US.
“We want everyone to be able to exercise their own choice which comes with contract freedom. We thought Tim Tebow was the perfect choice for these spots. And, like T-Mobile, he has the grit, determination and passion for doing the right thing.”
Earlier, T-Mobile signed a multi-year partnership with international singer, songwriter and Grammy Award-winning music icon, Shakira.
The collaboration between Shakira and T-Mobile kicked off at a T-Mobile customer event in New York’s Bryant Park, where Shakira performed to an estimated crowd of 7,500 people. (Read: Global Superstar Shakira to Promote T-Mobile Offerings)
The commercials, which will debut during the game on Sunday, are the first T-Mobile spots created specifically for the Super Bowl. They feature Tebow in a series of tongue-in-cheek vignettes showing how awesome life can be when you aren’t tied down to a long-term contract.
“T-Mobile came to me with a great idea around a fun and creative Super Bowl spot. I love what they’ve been doing and how they treat their customers,” said Tim Tebow. “It was a blast filming all of the various scenes, and working with T-Mobile to highlight their concept around no contracts for their customers.”
“Contract Freedom,” T-Mobile’s latest offer announced earlier this month, pays contract termination fees to any new or existing customers who port-in their number to a post-paid Simple Choice plan and trade-in their eligible phones.
T-Mobile offers up to $300 per line for smart phones traded-in and reimburses contract termination fees up to $350 per line, for a total of up to $650 per line.
This provides families (up to five lines) with a quick and easy way to escape carrier annual service contracts that have deterred them from pursuing a better and more affordable wireless experience with T-Mobile, says the company.
Photo courtesy: T-Mobile