Starbucks Coffee Company announced Tuesday an elevated digital news experience for the Starbucks mobile app.
It is the result of an expanded relationship with The New York Times Company which creates news publications. As part of the agreement, The New York Times top news of the day as well as a selection of other articles addressing key social, political and economic issues will be available for free via the Starbucks mobile app for the My Starbucks Rewards loyalty members.
These customers will also have the opportunity to earn “Stars” through paid digital and print subscriptions to The New York Times.
Beginning in the first half of 2016, as part of this Starbucks digital news experience, the daily and weekend briefings from The New York Times will be delivered to My Starbucks Rewards loyalty members through the Starbucks mobile app as well as other relevant articles from The Times recommended by Starbucks. Additional articles recommended by Starbucks will come from other media sources over time.
Free digital access to 15 articles per day on NYTimes.com is currently available in many U.S.-based Starbucks stores through the Starbucks Digital Network. The New York Times newspaper is also widely distributed in Starbucks stores across the country.
My Starbucks Rewards loyalty members will be able to “Earn Stars Everywhere,” through both Starbucks and non-Starbucks purchases.
Starbucks recently announced a multi-year deal with Spotify, which first introduced this new opportunity for Starbucks loyalty program members to earn Stars through purchases made with other companies.
As part of the announcement, My Starbucks Rewards customers will also earn Stars by purchasing paid digital and print subscriptions to The New York Times. Customers will then have the ability to redeem those earned Stars for food and beverages at participating Starbucks stores.
The agreement with The New York Times links more than 7,000 company-operated Starbucks stores in the U.S.