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Sony’s New Assortment of Cyber-shot Cameras

Sony’s newest Cyber-shot digital still cameras include three models: DSC-TX200V model from the ultra-thin Cyber-shot T series and the DSC-WX70 and DSC-WX50 models from the W series.

Each camera features a high-resolution “Exmor R” CMOS sensor and an improved BIONZ image processor that together boost low light performance and enhance auto-focus speeds, among other benefits.

“We continue to innovate in the compact camera space, finding new ways to help consumers produce high-quality photos and videos as easily as possible, regardless of lighting conditions,” said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics.

“With new technologies designed to improve the overall imaging experience – including extended creativity, control and more – this new lineup of Cyber-shot cameras delivers impressive results with stylish, pocket-sized bodies.” 

The new TX200V camera features a newly developed 18.2 MP “Exmor R” CMOS sensor, claimed to be the highest-resolution currently offered in the “point and shoot” market, and a new BIONZ processor, which work together to create images and video files with extremely low noise. 

The advanced model also offers lightning-fast AutoFocus speeds of approximately 0.13 seconds in daytime and 0.25 seconds in low-light situations (speeds may vary based on shooting conditions). 

Additionally, the TX200V Cyber-shot showcases a new reinforced glass design with a large, 3.3-inch (8.3cm) Xtra Fine TruBlack OLED wide touch-screen. It is also water-proof (up to 5m or approx.16 feet), dust-proof and freeze-proof (up to 14oF), and features a “Photo Creativity” interface that lets users easily adjust creative settings to produce custom-styled photos.

The new WX70 and WX50 models each are equipped with a high-resolution 16.2 MP “Exmor R” CMOS sensor, with the WX70 featuring a 3.0-inch 921k dot LCD touch-screen and the WX50 featuring a slightly smaller 2.7-inch LCD screen.

The new assortment of cameras and an expanded range of stylish accessories, including the new LCS-WM and LCS-THT soft carrying cases, will be available this March at Sony retail stores and online (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network. The company made this announcement Sunday, Jan. 29.

[ RMN Digital comments: As consumers are increasingly using their mobile phones for all their still images and video filming needs, mobiles are already cannibalizing the traditional cameras. ]    

Photo courtesy: Sony

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