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Sony’s New Assortment of Cyber-shot Cameras

Sony’s newest Cyber-shot digital still cameras include three models: DSC-TX200V model from the ultra-thin Cyber-shot T series and the DSC-WX70 and DSC-WX50 models from the W series.

Each camera features a high-resolution “Exmor R” CMOS sensor and an improved BIONZ image processor that together boost low light performance and enhance auto-focus speeds, among other benefits.

“We continue to innovate in the compact camera space, finding new ways to help consumers produce high-quality photos and videos as easily as possible, regardless of lighting conditions,” said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics.

“With new technologies designed to improve the overall imaging experience – including extended creativity, control and more – this new lineup of Cyber-shot cameras delivers impressive results with stylish, pocket-sized bodies.” 

The new TX200V camera features a newly developed 18.2 MP “Exmor R” CMOS sensor, claimed to be the highest-resolution currently offered in the “point and shoot” market, and a new BIONZ processor, which work together to create images and video files with extremely low noise. 

The advanced model also offers lightning-fast AutoFocus speeds of approximately 0.13 seconds in daytime and 0.25 seconds in low-light situations (speeds may vary based on shooting conditions). 

Additionally, the TX200V Cyber-shot showcases a new reinforced glass design with a large, 3.3-inch (8.3cm) Xtra Fine TruBlack OLED wide touch-screen. It is also water-proof (up to 5m or approx.16 feet), dust-proof and freeze-proof (up to 14oF), and features a “Photo Creativity” interface that lets users easily adjust creative settings to produce custom-styled photos.

The new WX70 and WX50 models each are equipped with a high-resolution 16.2 MP “Exmor R” CMOS sensor, with the WX70 featuring a 3.0-inch 921k dot LCD touch-screen and the WX50 featuring a slightly smaller 2.7-inch LCD screen.

The new assortment of cameras and an expanded range of stylish accessories, including the new LCS-WM and LCS-THT soft carrying cases, will be available this March at Sony retail stores and online ( as well as other authorized retailers throughout the Sony dealer network. The company made this announcement Sunday, Jan. 29.

[ RMN Digital comments: As consumers are increasingly using their mobile phones for all their still images and video filming needs, mobiles are already cannibalizing the traditional cameras. ]    

Photo courtesy: Sony

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