Sony announced Wednesday the launch of the Xperia Tablet S, a thin and light device packed with original applications and Sony exclusive features.
The new device joins Sony’s smartphones under the Xperia sub-brand. The Xperia brand delivers mobile experiences that enhance user enjoyment through design and network services.
By introducing a tablet under the Xperia brand, Sony offers users a consistent experience between the immediate convenience of an Xperia Smartphone and an immersive entertainment experience of an Xperia Tablet.
Building on the popularity of the universal remote control feature in the previous model, the Xperia Tablet S has enhanced this feature by adding macro functionality, allowing the ability to turn on multiple devices of most brands, including TV, Blu-ray Disc player and audio system, with the touch of one button.
Consumers can program sequenced commands such as “Watch TV” or Play Music” and perform the sequences with one tap on the screen.
Sony Xperia Tablet
To further enhance the living room experience, Sony will offer a new app called Watch Now, which enriches the TV watching experience. Watch Now provides an interactive, visual program guide fueled by personal preference and real-time trends from users’ social media feeds.
TV fans can use the app to discover new shows based on intelligent recommendations from the app, change the channel with a flick of the finger and share their thoughts on what they are watching via Twitter, Facebook and Get Glue.
The Sony exclusive app will be available for download for the Xperia Tablet S in the US from Google Play at launch.
Preloaded onto the device are the Sony Entertainment Network Services, giving consumers access to their favorite songs, movies and TV shows with a single sign on.
The Xperia Tablet S, which launches with Android 4.0, is available in 16 GB, 32 GB and 64 GB versions and will be sold at Sony Stores, including online, and other authorized dealers in the U.S. for about $399, $499 and $599 respectively starting September 7.